THE SCIENCE OF STORYTELLING BY WILL STORR

There have been many attempts to understand what makes a good story – from Joseph Campbell’s well-worn theories about myth and archetype to recent attempts at cracking the ‘Bestseller Code’. But few have used a scientific approach. This is curious, for if we are to truly understand storytelling in its grandest sense, we must first come to understand the ultimate storyteller – the human brain. The brain is a natural storyteller that turns the events of our lives into a dramatic three-act narrative of crisis, struggle, resolution and fills it full of allies and villains and drama and emotion. Writers exploit these neural functions often without knowing exactly how they’re doing it or why.

‘There’s nothing else quite like Will’s approach, with its illuminating, scientific take on writing technique. All storytellers, no matter what their level of experience, are likely to go away with a new understanding of the writing process that will deepen and nourish their work.’

CRAIG PEARCE: CO-WRITER WITH BAZ LURHMANN: STRICTLY BALLROOM, ROMEO + JULIETT, MOULIN ROUGE, THE GREAT GATSBY 

‘Reading this book feels like cheating. It gives you an unfair advantage over other writers. A fascinating new way of looking at writing and how to exploit the fact that storytelling is hardwired into our brains.’

CHARLIE HIGSON

In his highly popular and frequently sold out courses, Will Storr applies dazzling psychological research and cutting-edge neuroscience to the foundations of our myths and archetypes.

He demonstrates how master storytellers manipulate and compel us, leading us on a journey from box set TV to Booker prize winning literature. He illuminates the ‘whys’ behind the ‘rules’ we’re commonly given and reveals a creative model that’s wider and freer than the more traditional, structure lead approaches. Storytellers engage a number of neural processes that evolved for a variety of reasons and are waiting to be played like instruments in an orchestra: moral outrage, unexpected change, status play, specificity, curiosity, and so on. By understanding them, we can avoid cliche and predictability and more easily create stories that are gripping, profound and emotional.

THE SCIENCE OF STORYTELLING COURSES

THE SCIENCE OF STORYTELLING

The Science of Storytelling is a one day course structured around a continually evolving set of short lectures, each of which adds a new practical insight into storytelling and is illustrated with examples from literature, television, stage-play or film.

THE SCIENCE OF STORYTELLING FOR BUSINESS 

The Science of Storytelling for Business is a unique and practical introduction to storytelling as the ultimate form of human communication. 

HOW TO TELL A STORY 

How to Tell a Story is a comprehensive five day workshop for writers, based on Will Storr’s critically acclaimed book The Science of Storytelling. It’s an accessible course that reveals the brain’s inherent story-making processes and turns them into solid, practical principles.